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When first-time home sellers decide it's time to move-up, they often begin the process by interviewing several agents to sell their home. That's the right first step - the problem is, all the press about real estate is geared toward first time buyers, so sellers really don't have guidance on how to choose the right listing agent. Do you hire the one that talked the most? Seemed most friendly? Been in business longest? Sold homes in the neighborhood?

Ultimately, many first-time sellers base their decision on which agent quotes them the highest sale price for their home. Unfortunately, these sellers have fallen prey to the oldest real estate scam around - "buying the listing".

In truth, Realtors have NO control over price. If you talk to five agents about what your home is worth, you will likely get five different values. Why? Because all Realtors can really do is research the comps and make a guess as to what a buyer will likely pay. That's right - the person who really makes the decision on what the house is worth is the BUYER!  And if you were a buyer, would you pay $10k more because Mary Houseseller has the listing? Of course not!

So, when you make a decision to hire a Realtor, you should be basing your decision on the MARKETING PLAN! A marketing plan will vary from company to company and agent to agent. This plan is what is going to ultimately find the buyer and how fast. The secret to a good marketing plan is one that will target the specific demographics that will likely fall in love with your home. A buyer in love will pay the most for the house! 

What I can do for you:

• Inside-Home Marketing to Maximize Buyer Appeal
• Getting Buyer Agents Excited About Your Home (they bring their buyers!)
• Reaching Buyers thru the Internet
• Reaching Buyers thru "Traditional" media sources

 You will be confident EVERYTHING is being done to get your home SOLD!!!

As a full-service Realtor, my role goes beyond helping you with marketing. If entrusted to sell your home, I will:

1) Guide you step-by-step through the selling process by providing information to help you make informed decisions.

2) Develop a personalized marketing plan using cutting-edge techniques to minimize time on the market and provide maximum exposure in the marketplace.

 3) Present all offers to you immediately and ensure that all buyers are pre-approved and capable of closing on the purchase within your time frame for moving. Your financial needs will be my first priority when representing you in contract negotiations.

4) Ensure a hassle-free, on-time closing by coordinating settlement activities on your behalf.

5) Be professional, accessible at all times, communicate daily, and provide outstanding service so you will refer me to anyone you know that may need to buy or sell real estate.

For more information or an evaluation of your home, please contact Greg Yuschak at gregy@remax.net.